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Abstract Novel genetic interventions may offer innovative solutions to environmental conservation challenges, but they also represent new kinds of risks and concerns for diverse publics. Yet, by focusing on potential negative outcomes of emerging technologies like gene editing, their potential utility in species protection could lead to overblown fears of unknown and unanticipated consequences. In response, Revive and Restore organized a workshop in June 2020 entitled, “Intended Consequences,” to highlight conservation successes in the discourse and governance of genomic interventions. This article argues that if we seek to emphasize Intended Consequences to embolden innovative conservation efforts, we must simultaneously query whose intentions are included and what consequences are considered to ensure that environmental goals are accompanied by the goals of responsibility, democracy, and justice. These questions reveal that the governance and management of conservation interventions always rest upon value judgements. Inspired and informed by the Responsible Research and Innovation framework, we encourage anticipation of potential outcomes, reflection on assumptions and intentions, inclusion of diverse stakeholders and perspectives, and a commitment to responding thoughtfully to concerns and preferences of communities and broader publics.